Want to know the difference between users of the iPhone and Android based phones such as the Samsung Galaxy? There are differences in income, demographics, age, sex, hobbies, food and clothes worn between iPhone and Android device owners.
iPhone users are:
- 67% more likely to earn $100k-$200k
- 27% more likely to live in a city
- 18% more likely to be a woman
- 60% more likely to be an American Express holder
- 14% more likely to be an extrovert
- 50% more likely to have visited 5 or more countries
- 50% more likely to have used the internet before 1992
- 67% more likely to backup their computers
- 50% more likely to text and drive
- Wear Tom Ford clothes
- Drink Malbec
- Watch ‘Planet Earth’ TV show
- Are viewers of the BBC
- Enjoy listening to ‘Belle and Sebastian’
- Eat ‘Rice Crispies’ for breakfast
- Snack on nuts
- Enjoy Musical theartre
Android users are:
- 24% more likely to earn $50k-$100k
- 86% more likely to live in the countryside
- 10% more likely to be men
- 80% more likely to only have a high school diploma
- 12% more likely to be an introvert
- 71% more likely to have never traveled anywhere
- 47% more likely to have used the internet after 2000
- 33% more likely to never backup their computer
- Wear Ralph Lauren
- Drink Beck’s
- Watch ‘The Walking Dead’
- Are viewers of Comedy Central
- Enjoy listening to ‘Radiohead’
- Eat Honey Nut for breakfast
- Snack on ‘mini pizza’
- Enjoy Shakespeare
15,818 owners of each of the devices filled in an in-depth questionnaire on ‘The Hunch’ website to produce some interesting insights on their personality traits. This is an interesting insight on the age old battle of android vs iOS.